Tag Archives: print marketing

Well, I Never Said That…

We buy, and we sell, results. Sure, sometimes there is neat and shiny stuff wrapped around those results, but usually there is a byproduct beyond the thing itself that we’re after when we decide to make a purchase. When you buy a Ferrari, you buy the notion that you can drive a 12-second quarter mile. You […]

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You Have a Lot of Nerve Writing This Post

I have the proverbial angel on one shoulder and the devil on the other. I’m not sure which of them is telling me about the unmitigated gall it takes to belittle my own practice in this article, but it’s one of them. Here goes… Really?  That much? Two million blog posts are uploaded to the […]

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