How Much Creativity is Too Much?

A German landscaping company wins the award for Greenest Car

Above the astroturf-covered car, the sign advertises a gardener who makes everything green.

We always love to see marketers get creative and set themselves apart from the competition. This example is from a German landscaping company looking to convey their green thumb. Do you think they succeed in doing so by covering their company car in astroturf? Or does it make you fear that their answer to your desire for longer blooming roses is to line your walkway with plastic ones? Let us know what you think.

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