Monthly Archives: November 2012

What Bruce Lee Teaches Us About Marketing

You could use a lot of tags to describe Bruce Lee: Actor, fighter, icon, action film legend, those are just a few of the obvious ones. Professor of marketing? Well, the lessons are where you find them, young Lao. Bruce Lee, after all, overcame one of the most improbable marketing challenges in history: Sell an […]

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The Best Protection on Cyber Monday

Many of our clients are not traditional retail businesses, but every one of our contacts and Smart Store users are consumers. So this Cyber Monday, we will take a look at the things we all should do to protect ourselves on the biggest online shopping day of the year. Be the Hunter, Not the Hunted […]

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Giving Thanks, This Week and Always

Most Americans will be taking some personal time to reflect on the things in our lives for which we are thankful.  Good friendships, our families, health, meaningful pursuits, and food on the table will be the likely answers, and they’re good ones.  The thought made me curious about how that reflection would be different from […]

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Beloved Brands Won’t Bite the Dust

The emotional reaction to Hostess’ announcement today that they have asked Federal Bankruptcy Court to allow them to close their doors has struck a chord with many of us.  Almost everyone alive in the US today has a childhood emotional attachment to Twinkies or Ding Dongs or Ho-Hos or something (all of those names are […]

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Do You Have Change for a Hundred?

There are two types of change that a business can experience. Easy or scary. Barely noticeable or earth-shattering. The differences between the two are easy to define. One is evolutionary. It happens over time, as businesses grow organically. The influence of evolutionary change is often limited to particular departments or functions within the company, are […]

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OSHA’s Focus Should Focus Us All

Last April, OSHA (The U.S. Department of Labor’s Occupational Safety and Health Administration) announced the launch of its National Emphasis Program for Nursing and Residential Care Facilities. The program was not simply the industry taking its turn at having its occupational safety examined. It came as a result of statistics taken nationwide over several years […]

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